#19. Your Personal Brand: Making Your Mark in the World with Erin Bury
SUBSCRIBE HERE | iTunes | Stitcher | Spotify Duration: 41:19
Hey, you wild woman!
My guest today is Erin Bury. In the decade I have known her, I’ve watched her grow from a PR/marketing gal to an empowered, successful entrepreneur. She worked at a tech start-up in Toronto before becoming a prolific writer and speaker. She also managed and grew an agency whose revenue she quadrupled in a matter of years before now co-founding her own start-up with her husband.
She is the co-founder of Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. At Willful she’s responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Erin also keeps business in the family as her other company, The County Wine Tours, offers bicycle tours of Prince Edward County. Her father acts as one of the tour guides.
In This Episode, You Will Learn About:
How Erin’s mother, a fellow marketing guru, has influenced her with great advice like “positivity is a choice”
The pressures and obstacles of running a business based on an uncomfortable topic like estate planning
Her biggest mistake early on was not understanding the finance and funding side of a start-up
Why she recommends getting a business coach, especially for first-time owners
Her journey from journalism grad to entrepreneur
How Erin started seeing problems as things she could solve instead of leaving them for others
The importance of personal branding and how it ties to success
Why she believes in providing value to facilitate connections in her networks
Learning to lead: leaning into who you are as a person and motivating through empowerment over fear
The inherent masculinity of leadership and perceived weakness of empathy
Financing your start-up: why it’s important to understand investor types for seeking funding
Understanding and planning your business model
The intimidation factor and how to beat it
Why revenue is sexy
How Erin and her husband successfully navigate their own ‘swim lanes’ at the company for a harmonious home and work-life balance
Resources:
Willful website: Willful
The County Wine Tours website: The County Wine Tours
Twitter: @erinbury
LinkedIn: Erin Bury
Instagram: Erin Bury
Public shout outs:
What it means to be a WILD woman:
“Own your choices, make the decision and get outside your comfort zone.” ~ Erin Bury
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