#49. Understanding The Rebel Customer with Diana Goodwin

Dec. 20

SUBSCRIBE: iTunes | Stitcher | Spotify | Download | Duration: 48:47

“You never know what opportunity you have today that is maybe only 2% of your revenue that in 2 or 10 years is going to be 90% of your revenue. You need to keep reinventing yourself to continue to serve your rebel customers in a way that they feel fulfilled.”
- Diana Goodwin

Hey you wild women!

Joining me on today’s episode is Diana Goodwin, Founder & CEO of MarketBox. Her company is a sales and scheduling e-commerce platform-as-a-service designed to boost sales for service businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to spin out MarketBox.

Originally from Toronto and currently riding out the COVID-19 pandemic in South America, Diana is considered a tech innovator and thought leader in marketplace businesses, the gig economy, and scaling businesses internationally. She can regularly be seen at speaking events, sharing her knowledge with both corporate and entrepreneurial audiences. Diana has been profiled in Forbes Inc., Huffington Post, Techvibes, and Dragon’s Den, to name a few. She has won numerous business awards including Emerging Entrepreneur of the Year and the Telus $100,000 Small Business Challenge.

In this episode you will learn about:

Why Diana’s favourite quote is “just do it”
How her biggest pain point at AquaMobile become her greatest asset
Creating in-house technology for automation and growth
Why the best business advice Diana has ever been given is to focus
What Diana learned from spending money on the wrong marketing and the wrong people
The benefits of investing in failure
The pivotal role empathy and understanding plays in negotiation
Why Diana started MarketBox
Chasing personal fulfillment and overcoming stagnation
How AquaMobile has fared against the COVID-19 pandemic
Navigating the ever-changing lockdown restrictions across multiple countries
Who the “rebel customer” is and how you can win them over
The importance of adapting to online selling
Creating a good customer experience in your virtual store
The necessity of having a seamless buying process for e-commerce businesses
What MarketBox is and how it is helping service-based businesses
Understanding customer pain points and how they can lead to new opportunities
Utilizing technology the right way to grow your business
How Diana balances family time with her businesses
How to schedule your day in a way that works for you
Fostering habits every day for success

What it means to be a wild woman:

“Don’t be apologetic. Go for it, do what feels right, and do no harm in the world. Too many women feel like they have to apologize for being big and having big ideas and for wanting to shine bright in the world. Don’t apologize, just go for it.”
-Diana Goodwin

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